MY WORK

Brandon Peele (he/him)

Brandon is a Midwesterner, best-selling author, impact entrepreneur and an expert in purpose, leadership + culture change. Prior to founding Unity Lab, he worked at two leading social learning companies, ion and Imperative, to activate empathy, trust, belonging, purpose and leadership at scale. 

He's trusted as a keynote speaker, consultant and program leader by organizations such as Google, Johnson & Johnson, Stanford University, JDRF, Morgan Stanley, U.S. Marine Corps, University of California - Berkeley, LinkedIn, the U.S. Navy, Slalom Consulting, the U.S. Coast Guard, and the University of Minnesota.

He has written / co-written four books on purpose and leadership and his work has been featured by news organizations such as USA Today, U.S. News & World Report, and Forbes. 

Brandon holds an MBA in Leadership from Columbia Business School, is an Imperative Certified Purpose Leader (TM) and a PGI Certified Purpose Guide (TM), serves on the Council of the Global Purpose Leaders, and has completed over 3,000 hours of leadership, coaching and facilitation training with organizations such as Landmark and the ManKind Project.

MY LIFE

My wife, Stephanie Staidle, and I live in San Diego, CA.  Although for us the lines between work, life and purpose are very blurry, we don't always work.  We like adventures, travel, yoga, hiking, costume parties and simple things like making dinner with friends and family, and attending local festivals.  Below is a pic of us goofing around at our wedding:

MY PURPOSE

Like all purposes, mine continually evolves through doing the same exercises and practices I lead my clients through.  As of early 2019, the ten aspects of my purpose are:
  • Vision - a planet on purpose, 7.5 billion creating an abundant, just, sustainable and peaceful human presence on Earth.
  • Craft - activating purpose, empathy and trust as the critical path to planetary flourishing through persuasive speech and writing.
  • ​Mission - heal the soul of the United States.
  • Story - I know the pain of spending a quarter-century living someone else's life without a connection to my purpose.  I also know the pain of being responsible for a species that gives purpose and flourishing little attention.  Without a purpose revolution in culture, economics and politics, humanity will perish. I create a culture and political economy that pulls for purpose, that empowers every human to discover their purpose, have a career that expresses it and be well-compensated.
  • Worldview - We live in an interconnected reality and purpose is the key to our wholeness and flourishing. 
  • The Call - Disconnection from community and purpose, and it's fruits - a lack of vitality, intimacy, prosperity, wholeness and soul sovereignty - breaks my heart.
  • Powers - Public speaking, writing, facilitation, purpose guiding.
  • ​Flow - Physical fitness, karaoke, making love, mythology, space.
  • Virtues- Integrity, Wonder, Courage, Compassion
  • Core - Love, Play, Joy
Click here to explore The Purpose Tree.

PHOTOS